Orange Summer Challenge 2026 Concludes Under the Theme “AI as a Business Accelerator”
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Orange Jordan announced the three winning projects in the fifth season of the Orange Summer Challenge 2026, organized under the theme “AI as a Business Accelerator” in partnership with Amazon Web Services (AWS), Canva, NVIDIA, and Meta. The prestigious closing ceremony showcased remarkable results, reflecting the company’s position as the true responsible digital leader and its continued commitment to being a trusted digital partner intransforming innovative ideas into tangible solutions that create a positive and sustainable impact on society and contribute to achieving the Kingdom’s socio-economic development goals.
Over the 3 months, the challenge brought together startups, innovators, university students, and fresh graduates, aiming to connect young talents with real-world challenges that help sharpen their skills and develop their capabilities. Together, they developed and tested smart solutions powered by artificial intelligence technologies to address the needs of the company’s services, including Orange Money, Orange Energy, and Max it. This took place under the direct supervision and guidance of the Orange Digital Center, with the participation of Orange Jordan employees and its global partners.
Participants focused on developing technical ideas that tackle key challenges in the telecommunications and business sectors. These concepts most notably covered personalizing and enhancing customerexperience, improving sales efficiency, managing energyconsumption and ESG reporting across networks, reinforcingcompetitiveness, and strengthening brand presence across AI-powered search engines. Furthermore, competitors received comprehensive training, mentorship, and collaborative teamwork within the supportive ecosystem of the Orange Digital Center, which includes the Innovation Hub, Coding School, and BIG by Orange.
Following the pitching phase, conducted before a leading jury panel, RankGen project was crowned first place for its smart solutions in optimizing company visibility across AI-powered search engines. Meanwhile, KEEL project secured second place for its innovations in helping decision makers take faster, more accurate actions, and Selline project won third place for introducing an AI-powered sales agent for the telecom and banking sectors.
Orange Jordan expressed its pride in the winners and all participants for their creative and impactful ideas that reflect the spirit of Jordanian entrepreneurship. It further commended the role of its partners and jury members in the success of the challenge, as well as the mentors for supporting ambitious youth. The company furtheraffirmed its unwavering commitment to empowering initiatives that make a real difference, solidifying its vision to help drive economic development and digital transformation in the Kingdom.
The Orange Summer Challenge is an annual competition that begins at the regional level, bringing together teams representing 15 countries across the Middle East and Africa. Three startups from each country qualify for the global competition, where winning projects receive valuable financial grants, along with exceptional opportunities to develop their businesses, gain valuable insights, and benefit from advanced support and acceleration paths.
It is noteworthy that Orange Jordan has a distinguished track record in the international-level challenge, with the Kingdom’s representatives securing first place in both 2023 and 2025. This achievement demonstrates the depth of national entrepreneurship and the ability of local talent to develop exceptional solutions that reinforce Jordan's advanced position in the digital sector.
For more information, please visit: www.orange.jo







